AMERICAN RED CROSS Communications Manager in Allentown, Pennsylvania

Reference #: 3398_RC16130 Job Description: This position is a critical component of the American Red Cross regional team and infrastructure. It is responsible for implementing the communications functions in local markets. It works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services and supports all revenue generation activities of the organization. Reporting to the Regional Communication Director, local fundraising, disaster cycle, SAF, Biomedical services, Health and Safety and volunteer management staff to provide communication support. Responsibilities 1. Strategy: Implements a strategic plan that is aligned with broader corporate communication and that supports service delivery and revenue generation efforts across all lines of service. 2. Public Affairs: Acts as on-the -record spokesperson when appropriate and supports executives and Board of Directors as the face of the Red Cross. Leads and supports all Disaster Public Affairs activities for the region through the entire disaster cycle. of preparedness, response and recovery. Ensures that duty is delegated to appropriately trained staff or volunteers. Supports Disaster Public Affairs efforts across the division, and potentially, on the national level. May be required to deploy to support disaster response operations outside their region or may be tasked to help with public affairs volunteer training and development across the division. Develops and maintains a Disaster Public Affairs strategy and volunteer capacity within the region that supports the entire disaster cycle (preparedness, response, recovery) 3. Media Relations: Develops and implements a social media strategy for the region that reflects the priorities of the region and is aligned with the corporate social media strategy. Maintains positive relationships with members of the media across the region and works with executives and other staff to manage media efforts and relationships across multiple media markets in a region. Produces relevant local content for regional web and social platforms. Participates in the distribution and preparation of press materials. 4. Internal Communications: Supports executive level internal and external communication initiatives. 5. Management: Manages and leads assigned volunteers... For full info follow application link. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.